Google Kicks Up!!

Google is one of the search engine companies most compatible in the market. They have positioned themselves as leaders in this industry. I believe that some future scenarios that can become a threat for the company would be the competition that is being generated from some other companies such as Microsoft, Yahoo, and others. These competitors are also positioning in the market gaining a lot of credibility from its customers. These engine search companies are not only becoming stronger in but are also coming with some new products that implement some challenge on Google. We clearly know that the income or revenue from Google is directly connected with their search engine service that they provide this is why if other companies come and take part of the market share, in the long run this can get to the point that Google is going to loose many users of the service. The probability of this scenario to happen will be 60% because Google has realized this threat and they are starting to apply strategies to diversify their products like the new that they are initializing by the beginning of next year. Another scenario would be the lack of diversification when referring to products provided by Google. There are small companies that are providing new products that call the attention of users and little by little are taking part of the market share. The probability of this scenario to happen will be 90%. Actually Google is experiencing this threat right now this is why they are featuring a new service at the beginning of 2008. This new product offers its customers the feasibility to store any type of data into the hard drive of Google’s company. I think that Google can attain again market share that has been lost.